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Software is heavily used online, and the growing numbers of open source software are also increasing as well. The emergence of software pirating is also growing as well, but since people will go as far to steal software to get it for free how about just give them a simpler alternative for free? Yes it does, and we can still monetize off free items online. For example, you can give away a free eBook and monetize off the pdf document being given away by the affiliates links embedded in it correct? Exactly, you can mimic a similar effect with a free application or software.
How software marketing works:
A corporation can provide a software application for a free trial. Once the individual downloads it they could either limit the amount of features that the free trial have or try and upsell the individual to purchasing the full version. This is kind of like a “free sample” if you will so that individuals can test a product before actually investing in it. Or, an individual or company could give away all of the software for free and make up for the costs in the form of advertising within the application.
The second option could help your traffic go viral if enough people download it and recommend it to others. In addition, an individual could also require the visitor to opt into a newsletter so that they can build up a list of subscribers that the can communicate within the future. It will sure save you the hassle of having to worry about pirates and if enough people download your simple little application then you can monetize off it by inserting advertising inside the applications. Similar to the effect of spyware or adware except your program won’t be malicious in any shape or form… or at least I hope notL.
Quick start marketing plan:
Step One: Analyze your niche market and have a simple application made. You can outsource this task from an assortment of freelancer services such as elance, rentacoder, scriptlance, getafreelancer, etc. You can check popular software directories like download.com to get ideas of applications to make for your niche market. Just remember, not all applications have to be big and complex to help someone out. In addition, making an application that already have 1000 other similar applications will probably just wasted your time and capital. The best solution I can give you is to be creative when thinking of ways to help people.
Step Two: Once you have the application made then upload them to the top software sharing sites and track how many times an application has been downloaded. You can tell your programmer to code the application in such a way so that when it functions advertising can display in the application such as banner ad for example. The hardest part of this process is getting a decent application coded so that you can follow through with the marketing principles.
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